THE MARKETING OF MENSTRUATION
June 17th, 2006When women are on traditional 21 days on/seven days off birth control, monthly periods are artificial anyway, says reproductive endocrinologist Sheldon Segal, a longtime contraceptive researcher at New York’s Population Council and an adjunct professor of pharmacology at Cornell Medical School.
These periods are considered artificial because they’re not shedding an unfertilized egg along with the uterine lining. And monthly bleeding, says Segal, “was actually a marketing decision made decades ago when the pill was developed.
“Marketers at the manufacturing company which developed the pill,” says Segal, “felt at the time that an oral contraceptive might or might not be accepted by the public. These were very different times. Not only was this the first oral contraceptive but it was the first medication given to healthy women for any purpose at all.”
Taking away ovulation and imposing synthetic hormones was already a big change, and apparently marketers felt it might be too much to also take away monthly periods. “You have to remember also that this was a time before drugstore pregnancy tests, so that if a woman was not bleeding, having a regular menstrual period, she wouldn’t know for sure whether she was pregnant or not,” says Segal.
“Such anxiety about unintended pregnancy was another reason why marketers felt it was better to have one week off, to allow this artificial menses to occur,” he explains.
[NPR]